SEO Basics for Startups: Increasing Your Online Visibility

SEO is more than just keywords; it’s about optimizing every aspect of your online presence. Let’s dive deeper:

  1. Keyword Research and Optimization:
    • Use tools like Google Keyword Planner for research.
    • Focus on long-tail keywords for less competition.
    • Strategically incorporate keywords into titles, headers, meta descriptions, and content.
  2. Website Optimization:
    • Ensure mobile responsiveness; Google prioritizes mobile-friendly sites.
    • Improve site speed; use tools like Google PageSpeed Insights for analysis.
    • Utilize internal linking to keep users engaged and reduce bounce rate.
  3. Content is King:
    • Create valuable, informative, and engaging content.
    • Regularly update your blog; this keeps your site fresh and relevant.
    • Use multimedia elements like images and videos to enhance user experience.
  4. Local SEO for Startups:
    • List your business on Google My Business for local searches.
    • Encourage customer reviews and respond to them.
    • Optimize for local keywords and include location-specific information.
  5. Building Backlinks:
    • Guest post on reputable sites in your industry.
    • Create shareable content like infographics.
    • Leverage partnerships for link-building opportunities.
  6. SEO Analytics and Tools:
    • Use Google Analytics to track website traffic and user behavior.
    • Monitor your SEO performance and adapt strategies as needed.
  7. Stay Informed on SEO Trends:
    • Follow industry blogs and forums.
    • Regularly update your strategies to align with the latest SEO practices.

Remember, SEO is a continuous process. For comprehensive support and resources, including advanced SEO strategies and personalized guidance, check out Ask Michael Chandler’s subscription packages. We provide the tools and expertise to enhance your startup’s digital footprint.


Michael Chandler, a seasoned entrepreneur and business mentor, brings over 20 years of experience to the table. He specializes in digital marketing, e-commerce, and small business development. Michael's journey began with a tech startup in the early 2000s, where he navigated the challenges of the dot-com bubble and emerged with invaluable insights into resilience and strategic innovation. His passion for technology and business led him to establish several successful online ventures, focusing on leveraging digital tools for business growth. As a mentor, Michael is known for his approachable style and ability to translate complex business concepts into actionable strategies. He dedicates himself to empowering aspiring entrepreneurs, offering guidance on everything from business planning to digital marketing tactics. Michael's workshops and seminars are renowned for their practicality and inspiration, driven by his belief in continuous learning and adaptation. His mission is to democratize access to business knowledge, making sophisticated technology and expert advice accessible to all entrepreneurs.

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