askmichaelchandler

We are all self-employed

Many people equate being self-employed with being an entrepreneur. We suggest that few of us are entrepreneurs, but all of us are self-employed. To make the distinction, let us explore the requirements of entrepreneurship. Entrepreneurship is generally characterized...

Culture

What’s in a Culture? As a small business, it might seem like building company culture is something you’ll do when you have enough employees to need it. However, that’s a recipe for losing some of your ground-floor employees, which often are the ones...

Websites Versus Landing Pages

Why is this important?  Well, to be honest, your website is bad. More specifically, its a bad place to send traffic you are collecting via your marketing efforts. So, while you might have a great-looking and completely functional homepage, it simply is one of the...